More about me.

Hi! I’m a Design Lead with eight years of experience in designing websites, marketing collateral, building a brand identity, and managing the development of these designs into actual products. Relationship-oriented and equipped with technical knowledge, I am proficient at liaising between clients and developers to create products that are beautiful, functional, and delivered on time. I'm also a font enthusiast who is partial to really large or really tiny fonts - there is no in between.

Design Lead, Bitdefender APAC

August 2023 to Present

• Lead the creative direction and visual design for marketing campaigns, websites, product collateral, and social media.

• Translate complex cybersecurity concepts into clear, impactful visual communications that resonate with B2B and B2C audiences.

• Ensure consistent design excellence and high-quality execution across all marketing materials by upholding the brand book and identity among all the teams.

• Spearhead the design of customer-facing materials, including brochures, case studies, and whitepapers, ensuring alignment with brand tone and security messaging.

• Conceptualise and execute events across Southeast Asia, designing and coordinating materials and experiences that strengthened the company's brand presence in the region.

• Design and work with suppliers to create brand merchandise that strengthens our brand awareness and enhance brand loyalty and engagement to create a tangible experience for our customers that goes beyond digital or advertising channels.

• Plan and execute our participation at major events such as Black Hat Asia, Govware, The Singapore Formula 1 Grand Prix to enhance our brand exposure in Asia and to generate qualified leads.

Creative Designer,
Horangi Cyber Security

November 2019 to August 2023

• Developed and executed the company’s brand identity from scratch, including logo, color scheme, typography, and visual style guide to ensure a cohesive and recognizable brand presence.

• Created a wide range of marketing collateral, including brochures, business cards, presentations, email templates, social media graphics, amongst many others.

• Designed and maintained the visual design for the company website, ensuring alignment with brand guidelines and a seamless user experience.

• Worked closely with leadership and marketing teams to understand business goals, translating them into visually impactful design solutions that resonate with target audiences.

• Collaborated with cross-functional teams to produce design assets for digital and print campaigns, enhancing brand visibility and customer engagement.

• Developed and delivered high-quality presentations, pitch decks, and internal communications that visually communicated key company messages.

• Managed design projects from concept through to final execution, ensuring timely delivery while maintaining high standards of quality and creativity.

• Regularly evaluated and refreshed visual content to keep the brand modern, relevant, and visually appealing in a fast-paced market.

• Mentored and provided creative direction to junior designers, fostering a collaborative and innovative design culture within the team.

• Created company merchandise to build a sense of unity and pride within the company, reinforcing company culture. Also making employees feel like ambassadors for the brand, furthering internal alignment and motivation.

Digital Producer,
Onlive

July 2016 to October 2019

• Produced and managed digital experiences for major local and regional trade shows, private events, and brand activations for high-profile clients, including Mastercard, Netflix, Philips, and the Singapore Tourism Board.

• Led the development and implementation of customized event registration systems, ensuring a seamless check-in process and optimized guest flow at large-scale events.

• Collaborated closely with clients and event planners to conceptualize and execute digital solutions that enhanced guest engagement and brand experiences.

• Designed and deployed interactive elements such as event apps, live polls, digital signage, and gamification features to increase attendee participation and event interactivity.

• Managed the integration of digital tools, including virtual event platforms, registration systems, and event websites, to streamline event logistics and provide a unified experience.

• Coordinated with cross-functional teams (design, technical, marketing) to deliver innovative, tech-driven solutions that align with event objectives and enhance brand presence.

• Conducted post-event analysis, gathering data and feedback to evaluate the success of digital experiences and identify opportunities for future improvements.

• Managed project timelines and budgets, ensuring digital deliverables were completed on time and within scope for large-scale events and activations.

• Developed and maintained strong relationships with key clients, vendors, and partners to ensure high levels of satisfaction and repeat business.