Doughter Bakery had humble beginnings as a home bakery that operated solely on Instagram. When they gained traction, they decided that they wanted to do a re-branding - including a new logo, business card, packaging design, and a bunch of other collateral.

We decided to use an irregular shape as a motif to represent a rice grain because they specialise in using glutinous rice flour in their baked goods. This motif is featured heavily across all their collateral and the choice of a muted, earthy colour palette was made to evoke the sense of warmth and comfort that their home-baked goods bring.

Fonts used: Döppelganger, Clockwise

P.S. Their bakes are delicious and addictive. Check them out here.